TRI TUNGGAL RAJASA

Branding for a high-performance tire importer, PT Tri Tunggal Rajasa, Indonesia, starting from the logo identity and business card design. ​The logo derived from the classic symbol of Trinity of Christianity that is represented by the name "Tri Tunggal" combined with a shield showing a king's strength, which represents the word "Rajasa". When seen as a whole, it becomes a reminiscence of a wheel rim.

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To give a masculine and exclusive look on the brand, we combine black and a touch of gold and beige shades, and present the logo on a generous amount of white space.

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