DECOY EFFECT

Have you heard a pricing strategy called Decoy Effect?

Which Popcorn Would

You Choose?

Did you choose option A, small popcorn? Just like most people you also choose that option.

But what if we have another version?

Let's get to the next slide.

Now Which Popcorn

Would You Choose ?

When there is a decoy effect, many people who choose option A will change their choice to option B.

The decoy effect is giving users a worse third option so they change their own preferences.

The success of a marketing strategy depends on consumer psychology. The decoy effect encourages consumers to buy products based on their own desires.

Can you tell which brands out there that use this decoy pricing strategy to boost their sales?

Some hints:

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