The goals of branding isn't to attract everyone,
but it's to attract the right people that connect
with your brand.
Who Do You Want to Please
Understand what the brand embodies and what the business goals are. There's no one size fits all for logo design. A logo is only as good as its representation of a business, so it won't be effective unless you first know what kind of impression the brand is aiming for.
Indentify Your Competitors
Provides several benefits, such as:
Pinpoint the benchmarks that can be improve.
Tracking your competitor's moves and anticipate them.
Understand the limitations or deficiencies so that can cost you potential sales.
Where The Logo Will be Used
Although you may not yet have a complete list, if you can predict how your logo will be used, the better for logo development. In the end, it can determine the color model, the shape or even the software design.
Tell Your Brand Story
Through story, you can effectively humanize your brand and tell why your brand exist, what you do, and how you can help people. The better you do this, the better you can stand out and stake your place in the marketplace.
Don't Forget the Supporting Graphics
Supporting graphics can be described by pairings of colors from brand of palette, icons, geometric design, patterns or shape. The use of taglines and the creation of infographics can also be used to describe a brand.
Building Strong Brand Identity
Target market
Competitors
Supporting graphics
Brand story
Logo application
There’s no one-size fit-all visual branding!
To build a strong branding, first you have to understand your:
TARGET MARKET!
But don’t stop there, there’s more!
Consult with us for your branding needs.
See more design updates on Instagram @Onograph
For design consultation, contact Whatsapp +62 819 0513 4353
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